| 08 May 2009

FOR IMMEDIATE RELEASE
Contact: Gretchen Roberts
865-544-0849 EST
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Vinobite.com

New website/email newsletter launches for Millennials and other wine lovers

What’s so incredible about the 70-million strong Millennial generation, born between 1977 and 1998? Besides the fact that they’re digital natives, they’re also wine drinkers. The Wine Market Council reports that 40 percent of 21-and-over Millennials drink wine. They’re willing to try new varietals, they love to explore value regions around the world, and they aren’t incredibly loyal to specific brands.

That’s why Gretchen Roberts, a wine writer at the upper end of the Millennial generation, has launched a new website just for this demographic. Vinobite.com engages the digital set exactly the way they like:

•    A short daily note is sent to subscribers for reading on their computer, phone, or Facebook account. Subscribers can also opt for a weekly digest, delivered on Friday.

•    Each week has a wine theme (e.g. Malbec or Riesling) and each weekday note has a topic that plugs readers in to what’s hot and happening and interesting.

Monday: Wine Find (featured wine)
Tuesday: Hot Dish (matching recipe)
Wednesday: Vinoculture (fun facts and trivia)
Thursday: Go Vino (a photo or travel tidbit)
Friday: Freebie Friday (a giveaway)

•    Vinobite is more conversation than proclamation. Readers can interact by voting on the day’s content, commenting, suggesting wines to review, rating wines, etc.

•    Vinobite is free! Millennials don’t like paying for online content.


About Vinobite.com
Vinobite engages the digital set with daily notes about wine, food, culture, travel, and free giveaways. We cater to busy multitaskers like us who love wine and want to learn more about it (without feeling like they’re studying for a geography final). We plug into what’s hot and hip in the world of wine, and we never recommend stuff unless we love it ourselves.

About Gretchen Roberts, Founder & Editor
Gretchen Roberts is at the upper end of the so-called Millennial generation, old enough to have a decade of wine-drinking under her belt but young enough to know that wine is about three important things: finding a great bottle at a good value, vicariously exploring the world, and having fun with friends. Roberts writes about wine for Wine Enthusiast, myrecipes.com, Cooking Light, Slashfood.com, and more.

For more information please contact Vinobite founder Gretchen Roberts, 865-544-0849 (EST) or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .